Did you know that sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions?
Did you know that sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions?
Did you know that the chance of a bounce increases 90% when the page load time goes from 1 second to 5 seconds?
It’s clear that to rank higher on Google, you must improve your page speed.
Page speed is the time it takes to load the content on a given web page.
We can understand the importance of page speed along two connected and related dimensions that both impact business results: user experience and search engine optimization
From a user experience standpoint, we know that user experience declines when a web page takes forever to load and become interactive. Check out this page load time infographic that was compiled from research that Google published in collaboration with SOASTA, Inc. in 2017.
A “bounce” happens when a user visits a specific web page, then leaves without interacting with the page. This study was based on an analysis of 11 million mobile ads’ landing pages, and the results are clear: the longer your web page takes to load, the more likely it is that users will “bounce” from your page without interacting.
Users have come to expect fast and seamless experiences online, and they grow impatient quickly when pages take too long to load. As a result, they’re more likely to leave without interacting, which negatively impacts the conversion rate and brand experience.
On the SEO side, we know that Google has used page speed as part of its search ranking algorithm since 2010.
A group of researchers analyzed median load times for over a million domains using the Alexa database, and here’s what they discovered about the impact of page speed on search engine results page (SERPs) rankings:
With over a million data points analyzed here, the lesson is clear: websites with faster page load times are more likely to rank higher in the search engine results. That means your brand is more discoverable and more likely to grow overall.
Based on this information, we develop a clear picture of how page speed impacts SEO. Faster pages, all things equal, are more likely to rank higher in the SERPs.
Page speed optimization can help improve business results and is worth the effort and attention of your team.
PageSpeed Insights is a free tool/service provided by Google. The tool provides a performance report on page speed for a given URL and offers suggestions on how the page could be optimized to decrease the page loading time.
Webmasters should be aware that PageSpeed Insights displays field data, which it collects through Real User Monitoring (RUM). Whenever an internet user anywhere accesses a website using the Google Chrome browser, Google captures data on the loading performance of the web page.
As a result, PageSpeed Insights data does an excellent job of capturing the real-world user experience that a web page offers to users with a variety of devices and network settings.
Generating your first PageSpeed Insights report takes just a few seconds. First, you’ll need to access PageSpeed Insights on the Google Developers website.
ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization. Our data-centric, AI-powered approach ensures you know exactly which campaigns are working, why they’re working, and what to do next to outpace your competitors.ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization.
Most clients see performance stabilize by month three. Google Ads isn’t a slot machine—it takes time to compound.
No. We work month-to-month. All we ask is that you give us three months to prove the results.
While Google Ads is our entry point, we also support LinkedIn Ads, Reddit, and X campaigns when needed.
The CRO audit covers your landing pages, CTAs, forms, and overall user flow. We’ll flag what’s holding back conversions and recommend fixes. If changes require design or dev resources, we’ll hand over clear action steps for your team, so you know exactly what to adjust.
As an ex-Googler, I know which recommendations are useful, and which are just there to hit Google’s internal targets. We’ll filter their advice for you, implementing only what actually helps us hit revenue goals.
Weekly reports show spend, conversions, CPL/CPA, and how we’re tracking against projections. “Good” means campaigns are meeting efficiency targets. “Scalable” means we can push budget and expect the same or better efficiency without breaking ROI.