Ex-Google · 9 Years · $1B+ Managed
THE EX-GOOGLE INSIDER YOUR COMPETITORS WISH THEY HAD
A Google Ads agency for B2B, run by an ex-Google Senior Growth Manager with nine years inside the machine. We build paid acquisition engines that compound pipeline, not campaigns that burn budget on vanity metrics.
Trusted by 1000+ companies like:
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Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Real results, real numbers
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Waqas helped FYXER drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
How Scalix Generated Oneleet 660 Demos and $1M+ in Closed Revenue From Google Ads in 6 Months
In six months, Scalix took Oneleet from zero campaign history on Google Ads to 660 booked demos, $1M+ in closed-won revenue, and $2M+ in active pipeline, inside one of B2B SaaS's most competitive verticals.
READ CASE STUDY
$2M+
Pipeline Still Active
$1M+
Closed Won Revenue
Run By The Insider, Not An Account Manager
ScalixAI is founded and run by Waqas Khokhar. Nine years inside Google, over $1B in ad spend managed, now focused entirely on B2B SaaS.
Most agencies optimize for what Google reports: clicks, cheap leads, conversions that never close. Waqas trains the algorithm on your closed revenue, so it hunts buyers who sign, not traffic. When your Google rep pushes a recommendation, he knows which ones move revenue and which just hit Google's targets. He used to set them.
He runs Google Ads for Fyxer, Wispr Flo, and Oneleet, and he's in every account himself. The person who wins your business does the work. No handoffs.
Most Paid Media Feels Like a Black Box. it shouldn't.
Reporting clicks, not revenue
Impressions and clicks look great in a deck but close nothing. You should see pipeline, CAC, and revenue every week.
Misaligned incentives
Most agencies take a cut of spend, so their pay rises when your budget does. Flat fee means we only win when your pipeline does.
No clarity on ROI
You shouldn't wait a quarter to learn what worked. Every dollar ties back to a number you can act on now.
The scalix impact
20×
Revenue scaled
9+
Years at Google HQ
1,000+
Clients served
$1B+
Ad revenue managed
Everything You Need to Build a predictable pipeline
Google Ads
Nine years of inside knowledge, in your account. As a SaaS PPC agency, we structure campaigns around real B2B search intent and measure impact on revenue, not clicks.
Product, competitor, problem-based keywords
Full-funnel intent coverage
Optimised for demo bookings
Pipeline-driven optimization
LinkedIn Ads
Your next customer isn't searching yet. As a B2B demand generation agency, we put you in front of them by title, seniority, and company, and stay there until they are.
Buying committee targeting
Thought leadership boosting
Lead gen and retargeting audiences
Weekly pipeline reporting
CRO
Traffic is wasted if the page doesn't convert. We audit landing pages, forms, and flow using Clarity data, then hand you clear fixes that lift conversion.
Landing page optimization
Day-30 conversion audit
Message-to-market fit review
Fixes your team can ship fast
Tracking & Attribution
You can't scale what you can't measure. We build end-to-end tracking, from click to closed deal, so every campaign ties back to real pipeline.
Client-side conversion tracking
Offline CRM conversion imports
Cross-channel attribution
Revenue-level reporting
Companies I managed at Google
We Don't Deliver Services. We Build pipeline machines.
Operators Who Execute
We think at board level: CAC, LTV, payback, pipeline velocity. Then we run your account daily. The operator who plans your strategy is the one building it. No layers, no juniors.
Demand Creation & Capture
Most agencies run Google and LinkedIn in silos, breaking attribution. We unite it into one B2B SaaS demand generation system: LinkedIn creates demand, Google captures it.
Pipeline-First Execution
Every decision ties back to the pipeline. Bids, creative, targeting, all measured against one question: did this move pipeline?
From audit to
revenue in 30 days
Free Audit & Strategy Call
We dig into your account, find the leaks, and build a revenue projection — before you spend a single dollar with us. No fluff, no pitch deck.
1-Week Account Overhaul
Full restructure: campaigns, tracking, copy, CRO review. We relaunch fast so you're not losing budget while we work.
Compound Growth Engine
Monthly optimization cycles tied to real targets. We measure actual results against projections every 30 days.
Why Teams That Have Been Burned Before end up choosing us
We Only Do B2B SaaS. That's It.
No e-commerce, no D2C. Every playbook, benchmark, and optimization comes from direct B2B SaaS paid media. We've run hundreds of sales cycles like yours.
Systems That Compound
We don't build campaigns you replace every quarter. We build paid media systems that compound as you scale from Seed to Series B and beyond.
You Get the Actual Numbers, Every Week
Pipeline, CAC, SQL quality, and revenue attribution, delivered weekly and tied to real outcomes. No vanity dashboards. No two-month lag before you spot a problem.
Selective by Design
We take a limited number of clients because your account gets senior attention or it gets neglected. There's no middle. That's why we stay accountable for pipeline, not just activity.
Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
why Scalix AI is the smarter choice
Freelancer
In House
Agency
Skill
Ex-Google, 9 yrs. $1B+ managed. Search + CRO depth.
Execution only. Thin on strategy.
Senior talent is scarce and costly.
Broad team, junior execution.
Price
$6k/mo. Month-to-month, no lock-in.
Cheap, but limited.
Salary plus overhead.
High retainers, annual lock-in.
Communication
Direct expert access. 2h SLA.
Async. Time-zone gaps.
Fast, but one skill set.
Account managers slow the loop.
Execution
1-week overhaul. Full tracking, daily optimization.
Basics only. Little CRO.
Slow ramp on your budget.
Templated. Vanity metrics.
Service
Partner, not vendor. ROI projections upfront.
Reactive. Task-based.
Dedicated, but narrow.
Rigid. Extra for flexibility.
Scale
Senior oversight as you grow.
Capped by one person.
Needs more headcount.
You're a small fish.
Skill
Price
Communication
Execution
Scale
Choose the right growth engine
Google Ads
Google Search
Perf Max
Youtube
$6,000/mo
3-month minimum
What's Included
Conversion tracking setup (client-side)
Offline conversion tracking via HubSpot
Microsoft Clarity install
Competitor analysis — week 1
Google Search + Performance Max campaigns
Weekly bid + negative keyword optimization
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
MBR monthly + QBR quarterly (Tier A/S)
Ad Budgets up to 100K USD
Not Included
YouTube, Demand Gen, Display campaigns
LinkedIn Ads
Landing page design or development
Video creative production
Google Ads
Google Search
Perf Max
Youtube
Demand Gen
Display
$8,000/mo
3-month minimum · highest Google value
What's Included
Everything in Search
YouTube in-stream + bumper campaigns
Demand Gen campaigns
Display + remarketing campaigns
Full audience segmentation strategy
A/B creative testing cadence monthly
Landing page copy recommendations (written)
MBR monthly + QBR quarterly
Not Included
Video creative production (client supplies)
LinkedIn Ads
Landing page design or development
LinkedIn + Google Ads
Google Search
Perf Max
Youtube
Demand Gen
$10,000/mo
3-month min · save $1,000/mo vs buying separately
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
LinkedIn Ads
Youtube
LinkedIn Lead Gen
Retargeting
TLA boosting
$5,000/mo
3-month minimum
What's Included
Fibbler implementation + verification
LinkedIn Insight Tag + conversion tracking
Microsoft Clarity install
Competitor analysis — week 1
Lead gen + retargeting campaigns
Audience build: title, seniority, company size
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
Weekly Slack performance report
Ad hoc meetings on request
MBR monthly + QBR quarterly (Tier A/S)
Not Included
Google Ads
Writing TLA posts (add-on $1,000/mo)
Video creative production
CRM integration beyond Fibbler
ADD-ON — LINKEDIN CLIENTS ONLY
$1000/mo
What this is: We write 5 LinkedIn posts per month in the founder or executive's voice to get the profile producing content that earns trust before the ad hits. The boosting of those posts is already included in the LinkedIn Ads package — this add-on covers ghostwriting only.
What's Included
5 posts written per month in client voice
1 discovery call — tone, topics, ICP angle
1 revision round per post
Posts formatted and ready to publish
Boosting of all 5 posts (via LinkedIn package)
Not Included
More than 5 posts per month
Profile optimization or brand strategy
Video scripts or carousel design
Posting on client's behalf
LinkedIn + Google Ads
Google Search
Perf Max
Youtube
Demand Gen
$10,000/mo
3-month min · save $1,000/mo vs buying separately
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Waqas or Leo reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
Google Ads
$6,000/mo
3-month minimum
Capture buyers who are already searching for your solution.
Google Search
Perf Max
Youtube
What's Included
Conversion tracking setup (client-side)
Offline conversion tracking via HubSpot
Microsoft Clarity install
Competitor analysis — week 1
Google Search + Performance Max campaigns
Weekly bid + negative keyword optimization
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
MBR monthly + QBR quarterly (Tier A/S)
Ad Budgets up to 100K USD
Not Included
YouTube, Demand Gen, Display campaigns
LinkedIn Ads
Landing page design or development
Video creative production
Google Ads
$8,000/mo
3-month minimum · highest Google value
Capture buyers who are already searching for your solution.
Google Search
Perf Max
Youtube
Demand Gen
Display
What's Included
Everything in Search
YouTube in-stream + bumper campaigns
Demand Gen campaigns
Display + remarketing campaigns
Full audience segmentation strategy
A/B creative testing cadence monthly
Landing page copy recommendations (written)
MBR monthly + QBR quarterly
Not Included
Video creative production (client supplies)
LinkedIn Ads
Landing page design or development
LinkedIn + Google Ads
$10,000/mo
3-month min · save $1,000/mo vs buying separately
Google + LinkedIn LinkedIn creates demand, Google captures every signal it generates
Google Search
Perf Max
Youtube
Demand Gen
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
LinkedIn Ads
$5,000/mo
3-month minimum
LinkedIn Ads reach buyers before they search by title, seniority, and company
Youtube
LinkedIn Lead Gen
Retargeting
TLA boosting
What's Included
Fibbler implementation + verification
LinkedIn Insight Tag + conversion tracking
Microsoft Clarity install
Competitor analysis — week 1
Lead gen + retargeting campaigns
Audience build: title, seniority, company size
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
Weekly Slack performance report
Ad hoc meetings on request
MBR monthly + QBR quarterly (Tier A/S)
Not Included
Google Ads
Writing TLA posts (add-on $1,000/mo)
Video creative production
CRM integration beyond Fibbler
LinkedIn Ads
$1,000/mo
We write the posts · you publish · we boost them
Requires active LinkedIn Ads retainer
What's Included
5 posts written per month in client voice
1 discovery call — tone, topics, ICP angle
1 revision round per post
Posts formatted and ready to publish
Boosting of all 5 posts (via LinkedIn package)
Not Included
More than 5 posts per month
Profile optimization or brand strategy
Video scripts or carousel design
Posting on client's behalf
LinkedIn + Google Ads
Full funnel
$10,000/mo
3-month min · save $1,000/mo vs buying separately
Google + LinkedIn LinkedIn creates demand, Google captures every signal it generates
Google Search
Perf Max
Youtube
Demand Gen
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Waqas or Leo reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
Frequently asked questions
What is ScalixAI?
ScalixAI is a B2B PPC agency and demand generation agency for B2B SaaS. It is founded by an ex-Googler with nine years inside the platform. We run Google and LinkedIn Ads as a full-funnel system. We are in your account daily. Strategy, tracking, and daily optimization are all measured against pipeline.
How fast can I expect results?
Give it three months. The first few weeks bring early signals, but Google Ads needs time to learn your buyer and compound. If anyone is promising results in week one, they are simply guessing.
Do you require long-term contracts?
No. We run month-to-month after a three-month minimum, which gives the data time to mature. We keep no annual lock-ins.
Do you only run Google Ads?
Google Ads for SaaS is our core, but we also run LinkedIn Ads, CRO, and attribution, so demand creation and capture live under one roof.
What’s included in your CRO audit, and what’s expected from our side?
We audit your landing pages, forms, and user flow with Clarity data, then hand you clear fixes. If changes need design or dev, we give your team exact action steps.
How do you work with internal teams?
How do you handle Google rep recommendations that don’t fit our goals?
ScalixAI was built by an ex-Googler, so we know which rep recommendations actually help and which just exist to hit Google's internal targets. We filter every one and apply only what moves your revenue.
What changes in your approach to ads in B2B vs. B2C?
What do your weekly reports include, and how do you define “good” vs. “scalable”?
As a hands-on B2B PPC management agency, we include spend, conversions, CPL/CPA, and progress in our reporting. When we say “Good", it means hitting efficiency targets. And when we say"Scalable", it means we can add budget and hold or improve ROI.