B2B SaaS Paid Media Agency

Google Ads for AI Companies Built to Scale

Generate qualified demos, cut wasted spend, and build predictable pipeline month after month.

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Trusted by 1000+ companies like:

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Unlocking Google Ads From Scratch — 301 Conversions in 3 Months
Oneleet had never run Google Ads before. The compliance space is one of the most competitive on the platform — dominated by Vanta, Drata, and Secureframe with massive budgets. We built their entire Google Ads channel from zero: architecture, tracking, targeting, and creative. In under 3 months, we drove 301 conversions across 4 campaigns with consistently increasing conversion volume — proving Google as a scalable, high-intent acquisition channel for Oneleet.
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Abdullah Baig
Founder • PamHQ
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9+

Years of Experience at Google

$1B+

Ad Revenue Managed

40%

Lower Cost Per Lead

1,000+

Businesses Helped Grow

What makes Google ads different for AI companies?

1

Complex Buying Journeys

AI buyers rarely convert after one search. We build campaigns that capture demand across long sales cycles, multiple stakeholders, and high-consideration decisions.

2

Educate Before They Buy

AI markets are competitive and constantly evolving. As a Google Ads agency for AI SaaS, we combine demand capture with strategic messaging that builds trust before pros

3

Optimize For Pipeline

Clicks are only the beginning. Our demand generation agency B2B SaaS approach connects campaigns to qualified opportunities, helping AI companies scale with better data

Google ads agency that understands your buyers

AI buyers are skeptical, categories are crowded, and complex products need more than a tagline. Our SaaS Google Ads management creates demand before buyers search and captures intent when they are ready. As a demand generation agency that AI and B2B SaaS teams trust, we turn technology into pipeline.

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Dashboard showing conversion growth, ROI, CTR, and cost per click with analytics and performance funnel charts.

Ex-Googler strategy for B2B pipeline growth

No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course — he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.

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Waqas
Ex Googler

Experience

No. of Clients

Funds managed

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Turns out, people like
getting things done

“We've been through three agencies, and the first two were really bad. ScalixAI beats them on Google by a nontrivial amount every single month.”
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Nate Jones
Chief of Staff
“I’ve been very pleasantly surprised by where this has landed. You guys have really elevated it so far, and I trust your judgment. I appreciate both the execution and the way you’re pushing this forward.”
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Matt Swulinski
Growth Advisor
“From day 1, it felt like Waqas had become a part of our team. He knows his craft inside out and has helped us stand up a paid ads engine we have confidence in.”
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Abdullah Baig
Founder • PamHQ
review stars

Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.

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Ronke Oyekunle

COO • Meet Neptune

review stars

Waqas is the best in the game and is consistently delivering.

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Abdullah Baig

Founder • PamHQ

review stars

Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.

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Nickol Pekerman

Head of Marketing • Weston Foods

review stars

Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!

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Steve Andrade

Director, Digital • Umbra

review stars

Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.

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Eric Noël

VP Marketing • Netlift

review stars

Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.

customer image

Ronke Oyekunle

COO • Meet Neptune

review stars

Waqas is the best in the game and is consistently delivering.

customer image

Abdullah Baig

Founder • PamHQ

review stars

Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.

customer image

Nickol Pekerman

Head of Marketing • Weston Foods

review stars

Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!

customer image

Steve Andrade

Director, Digital • Umbra

review stars

Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.

customer image

Eric Noël

VP Marketing • Netlift

Google Ads Reporting Built Around Revenue

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Search Intelligence

We analyze search behavior, buyer intent, and competitive gaps to turn existing demand into measurable pipeline. Our approach for Google Ads for AI startups focuses on qualified prospects.

Color-coded cards labeled Sales, Leads, Traffic, App Promotion, and Awareness with their goals below.

Campaign Architecture

We structure campaigns around your ICP, funnel stage, and buying journey. Our Google Ads agency for AI SaaS framework reduces wasted spend and gives every campaign a clear growth role.

Dashboard showing test clicks, conversions, spend, and quality score with a stable upward trend chart.

Revenue Attribution

We connect Google Ads with your CRM, import offline conversions, and track qualified opportunities, SQLs, and revenue beyond form fills.

Color-coded cards labeled Sales, Leads, Traffic, App Promotion, and Awareness with their goals below.

Competitive Growth

We protect owned searches while reaching buyers comparing alternatives. Competitor campaigns help AI companies capture high-intent prospects before they choose another solution.

Dashboard cards showing ROAS and conversions for Search, Display, Social, and Video marketing channels.

CAC Management

Our PPC management ties budget decisions to CAC targets and pipeline contribution, improving efficiency while maintaining the volume needed for sustainable growth.

Category market share chart showing Scalix AI leading with 90%, competitors at 24.8%, 18.7%, and 14.2%.

Pipeline Reporting

We track qualified demos, MQL-to-SQL movement, pipeline generation, and revenue attribution to show exactly how Google Ads impacts growth.

Four things no other

B2B PPC agency can say

We Know SaaS

Selling SaaS is different from selling simple products. We understand long sales cycles, technical buyers, and the work it takes to turn a search into a qualified opportunity.

No Spend Games

We do not take a percentage of your ad spend. Our flat retainer keeps the focus on improving campaigns, finding better opportunities, and making every dollar work harder.

AI Experience

We have worked with AI companies across automation, productivity, and B2B intelligence. Our Google Ads agency for AI and tech startups knows how to find opportunities, build campaigns, and compete in emerging markets.

Optimized for Pipeline

Our B2B PPC management services go beyond getting clicks or leads. We focus on attracting the right buyers, improving lead quality, and building campaigns that contribute to real business growth.

Frequently asked Questions

What makes Google Ads different for AI companies?

AI products require educating the market while capturing existing demand, a balance most agencies miss. We build campaigns that do both without wasting budget.

How quickly can an AI startup see PPC results?

Most AI startups can see early data within 30 days and stronger performance insights within 60 to 90 days. Results depend on budget, market competition, tracking setup, and campaign execution.

How much should an AI company spend on Google Ads?

Most AI companies start with $3,000 to $10,000+ per month depending on goals, market size, and competition. A good PPC agency for SaaS will help determine the right budget based on CAC targets and pipeline goals.

Do you only run Google Ads or other channels too?

We start with Google Search, then expand to YouTube, Display, and Demand Gen once Search is profitable and proven.

How do you measure success for AI company campaigns?

Success is measured through qualified demos, SQLs, CAC, pipeline generated, and revenue attribution. A strong B2B PPC management services partner focuses on business impact, not vanity metrics like clicks or impressions.

Can Google Ads work for an AI product that people don't know they need yet?

Yes, but the strategy changes. AI companies often need to focus on demand creation before demand capture. Paid search, content, and audience targeting work together to educate buyers and capture interest when demand appears.
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