Waqas helped FYXER drive 10,000+ customers

Background

FYXER was an early-stage company preparing for rapid growth. At the time, they were focused primarily on Meta advertising, but performance was inconsistent, and their Google Ads campaigns — managed by another agency — were disorganized and ineffective. By partnering with Scalix AI, they were able to streamline their Google Ads structure, automate optimization, and quickly turn the channel into a reliable driver of qualified leads.

Challenges

• FYXER’s Google Ads account was mismanaged, with campaigns like PMAX and Search poorly structured and producing little value.
• The CMO, Franky, knew Google had potential as a major acquisition channel, but early efforts failed to show results.
• Technical issues compounded the challenge, including Gmail connection problems and account payment structure errors that slowed momentum.

Solutions

• In February 2025, Waqas performed a detailed Google Ads audit and shared findings with Franky. After reviewing the audit, Franky immediately decided to bring Waqas on board.
• Waqas rebuilt the account from the ground up with a structured approach, starting with minimal spend to validate performance.
• He partnered not only on campaigns but also worked with Google Cloud teams to resolve technical issues, ensuring the infrastructure was solid.

Impact

By turning Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER go from fragmented campaigns to a scalable, global acquisition channel. The results positioned FYXER not just for immediate revenue growth but also for successful fundraising and international expansion.