Waqas helped positioned Portless as a category leader in fulfillment

Background

Portless is a next-generation logistics company that helps U.S. e-commerce brands fulfill directly from China instead of warehousing domestically. By by passing traditional inventory storage, Portless cuts costs, speeds up delivery, and eliminates stock-outs — all while maintaining customer satisfaction. To support their rapid growth, Portless partnered with Scalix AI to restructure and optimize their Google Ads campaigns, improving efficiency, tightening targeting, and driving a higher volume of qualified leads at a lower acquisition cost.

Challenges

When Portless came to us, their core challenge was not leads — it was the right leads. They offered24-month contracts with 30% margins, but most B2B buyers hesitated at the perceived high cost per lead. Traditional approaches to lead gen in B2B prioritize volume and low CPL, but Portless needed quality over quantity. The real question: how to convince the market that even “expensive” leads could deliver massive ROI?

Approach

We built a Google Ads strategy around high-ticket, high-value B2B conversion economics.

• Reframed the CPL mindset — educated stakeholders that one good lead can justify the entirecampaign.
• Targeted with precision — focusing on decision-makers who understood long-term logistics and costsavings.
• Lean test budgets — proved impact quickly with controlled monthly spends ($9K–$15K).

Impact

Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model and positioned themselves as a category leader in fulfillment.