AI Productivity Tools
The Paid Ads Agency for AI Productivity Tools
Your buyer downloads three tools before picking one. We help AI productivity SaaS get chosen and stay chosen, using Google Ads, LinkedIn Ads, CRO, and product-analytics-wired attribution.
AI Buyers Don't Book Demos. They Sign Up and Test.
A power user downloads five tools in a week, keeps one, then convinces their team. Standard B2B PPC chases demos. We build for trial-to-paid conversion and the team rollout that follows.
How They Search
We separate framework research from buying intent. Budget goes where real demos come from, not where students and auditors land.
Who Decides
LinkedIn campaigns targeted by title, seniority, and company size. The whole buying committee sees your name before the first sales call.
Where They Convert
Landing pages that answer security questions first. Audit timelines, integration lists, auditor network, and SOC 2 report proof.
Four Channels. One Security Pipeline System.
Google Ads
Nine years of Google's internal playbook, now running inside your account. As a Google Ads agency for B2B SaaS, we structure campaigns around real buyer intent and results back to revenue.
Product, Competitor, Problem-Based Keywords
Full-Funnel Intent Coverage
Optimised For Demo Bookings
Pipeline-Driven Optimization
From day 1, it felt like Waqas had become a part of our team. He knows his craft inside out and has helped us stand up a paid ads engine we have confidence in.
Abdullah Baig
Founder • PamHQ
LinkedIn Ads
Your next customer isn't searching yet. As a LinkedIn Ads agency for SaaS, we put your brand in front of the right titles, seniority, and companies. And we stay visible until they are ready to buy.
Built Around The Whole Buying Committee
Thought Leadership Boosting
Lead Gen And Retargeting Audiences Built For B2b Cycles
Weekly Reporting Tied Directly To Pipeline
I’ve been very pleasantly surprised by where this has landed. You guys have really elevated it so far, and I trust your judgment. I appreciate both the execution and the way you’re pushing this forward.
Matt Swulinski
Growth Advisor • Flow
CRO
A page that doesn't convert makes every click a sunk cost. We audit landing pages, forms, and user flow with Clarity session data, and hand you fixes ready to ship.
Landing Page Optimization
Scheduled Conversion Audits
A Full Message-To-Market Fit Review
Clear Fixes Your Team Can Act On
We've been through three agencies, and the first two were really bad. Scalix beats them on Google by a nontrivial amount every single month.
Nate Jones
Chief of Staff • Linq
Tracking & Attribution
You can't scale what you can't measure. We build tracking from click to closed deal, so every dollar of spend ties back to real, closed pipeline.
Client-Side Conversion Tracking
Offline CRM Conversion Imports
Cross-Channel Attribution
Revenue Level Reporting
It's been great working with you and your team!
Lauren Kroeger
Head of Growth • Serval
Real Results in Security SaaS
THE PROBLEMS WE SOLVE
You have a great product. Users love it. You are still losing signups to tools with worse products and better ads. Here are the four reasons we see most.
01 · Category noise
Every AI Tool Sounds the Same
"AI-powered" is on every landing page in the category. We build creative that names the specific job you replace and the specific tool you beat.
02 · Wrong intent
Free-Tier Hunters Burn Budget
People searching "free AI email tool" rarely convert to paid. We filter for buyers with real intent to pay, using negatives and audience layers.
03 · Blind spots
Signups Live in Product Analytics, Not in Google Ads
Trial-to-paid data from your product analytics or Stripe flows back to Google and LinkedIn. Bidding learns what a paying customer looks like, not what a free signup looks like.
04 · Stuck at self-serve
Individual Signups Never Become Teams
No path from single-user trial to team pricing. LinkedIn keeps you in front of team admins so the rollout conversation lands warm, not cold.
Strategic Audit. ExecuteFast. Compound From There.
Day 1
Free Audit & Strategy Call
We find the leaks and build a revenue projection before you spend a dollar with us.
WEEK 1
Account Overhaul
Campaigns, tracking, copy and CRO rebuilt for security buyers, then relaunched fast.
EVERY 30 DAYS
Compound Growth
Optimization cycles measured against pipeline projections, every month
“We've been through three agencies, and the first two were really bad. ScalixAI beats them on Google by a nontrivial amount every single month.”
Abdullah Baig
Founder • PamHQ
Frequently asked questions
Do you have experience marketing AI productivity tools?
Yes. Fyxer is our named case study. We have run paid ads for AI email assistant, AI note taker, and AI writing assistant products, across both category leaders and challengers.
How do you filter out free-tier hunters who never convert?
"Free AI email tool" and similar terms attract users who never pay. We bid on buyer-intent variants like AI email assistant, Grammarly alternative, and Superhuman pricing, and filter out "free" and "download" modifiers with negatives.
Should AI productivity SaaS start with Google Ads or LinkedIn Ads?
Google Ads for users already searching for a tool. LinkedIn Ads for the team lead who will approve the rollout. Most AI productivity SaaS need both, weighted by ACV and how quickly a single seat becomes a team account.
Will you work with a direct competitor of mine?
No. Category exclusivity is standard. Once we sign an AI productivity tool client, we do not take on a direct competitor for the length of the engagement. Ask on the audit call, and we will confirm plainly.
How do you measure success for a product-led AI tool?
Trial-to-paid conversion data from your product analytics or Stripe feeds back to Google and LinkedIn. Weekly reports show signups, paid conversions, CAC by channel, and MRR added per dollar spent.
Can you run competitor campaigns against Superhuman or Otter?
What does an AI SaaS PPC agency cost?
A flat-fee monthly retainer. Three-month minimum, then month-to-month. As a SaaS PPC agency built for AI and B2B productivity tools, we price against what your account actually needs. Real numbers come on the audit call.