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CTR Calculator
Click-through rate = clicks divided by impressions, times 100. Enter yours below to see exactly where you stand against real Google and LinkedIn benchmarks for B2B SaaS.
Ex-Google · 9 Years · $1B+ Managed
$1B in managed ad spend
What Is A Good CTR?
There is no single good CTR. Three percent is weak on branded search and excellent on LinkedIn. These ranges come from managing live accounts between January 2024 and August 2026, checked line by line against every number Google and LinkedIn publish themselves
Google Ads CTR Benchmarks
Typical
Strong
Search · brand
8–12%
>15%
Search · Non-brand
3–6%
>8%
Search · Competitor
2–4%
>5%
Demand Gen
0.5–1.2%
>1.8%
Display (remarketing)
0.15–0.4
>0.6%
Google's published average for Search non-brand is 3.17% across all industries, which matches our data. Display varies more by sector than any other format, with financial services running below tech.
LinkedIn Ads CTR Benchmarks
Ad Format
Typical
Strong
Sponsored Content · Single image
0.40–0.65%
>0.90%
Sponsored Content · Video
0.25–0.45%
>0.65%
Document Ads
0.50–0.80%
>1.10%
Text Ads
0.02–0.05%
>0.07%
LinkedIn's published benchmark for single-image Sponsored Content is 0.44%. Our data from B2B SaaS accounts with ACV between $5K and $50K and buying committee targeting puts the ceiling around 1.2% before creative fatigue sets in. Message Ads are measured on open rate, typically 30% to 40%, so they are not comparable to CTR and sit outside this table.
Why Your CTR Is Low
Google Search
Match type is usually the cause. Broad match without a strong negative list pulls in queries your ad was never written for.
Demand Gen:
This is a creative problem, not a keyword problem. A low CTR means the ad isn't distinctive enough to stop the scroll.
LinkedIn Ads:
CTR falls as frequency rises. The same people see the same creative until they stop noticing it.
When CTR Is The Wrong Thing To Optimise
A high CTR on the wrong audience fills your demo calendar and empties your pipeline. The ads look like they're working. The close rate says otherwise.CTR measures attention, not buyer fit. A 4% CTR and a 3% CTR on Google Search non-brand can come from entirely different audiences, one converting at $400 per lead, the other at $4,000. The CTR gap is one point. The cost gap is ten times that.Treat CTR as a diagnostic, not a target. Cost per lead tied to SQL quality is the number we report on, every week, for every account.
Frequently asked questions
What is ScalixAI?
ScalixAI is a B2B SaaS PPC agency and B2B demand generation agency, founded by an ex-Googler. We run Google Ads and LinkedIn Ads as one full-funnel system, working inside your account daily, with every decision measured against pipeline.
How fast can I expect results?
Give it three months. Early signals show up in the first few weeks, but Google Ads needs time to learn your buyer and compound. Anyone promising results in week one is guessing.
Do you require long-term contracts?
No. We start with a three-month minimum, then move month to month as Google Ads matures. We don’t restrict our clients by asking for annual commitments.
Do you only run Google Ads?
Google Ads is our core, but we also run LinkedIn Ads, CRO, and attribution. Demand creation and demand capture live under one roof instead of getting split across vendors.
What’s included in your CRO audit, and what’s expected from our side?
We audit your landing pages, forms, and user flow using Clarity session data, then hand you clear, actionable solutions. If a fix needs design or dev work, we give your team exact steps to ship it.
How do you work with internal teams?
We plug into your existing workflow, whether that's PMM on messaging, design on creative, or RevOps on tracking, and move fast without adding process.
How do you handle Google rep recommendations that don’t fit our goals?
We know which Google rep recommendations help your account and which exist to hit Google's internal targets, because Waqas used to set those targets. We filter every one and apply only what moves revenue.
What changes in your approach to ads in B2B vs. B2C?
For B2B, we optimize for lead quality, longer sales cycles, and pipeline. For B2C, speed and volume win instead. Our playbook is built for the former.
What do your weekly reports include, and how do you define “good” vs. “scalable”?
Our weekly reports include spend, conversions, CPL/CPA, and pipeline progress. "Good" means we're hitting efficiency targets. "Scalable" means we can add budget and hold or improve ROI.
How much does a Google Ads agency cost for SaaS companies?
Pricing depends on scope, from single-channel Google Ads to a combined Google and LinkedIn program. You'll find the exact tiers on our pricing page. Every plan runs month-to-month after a three-month minimum, with no annual lock-in.
Google Ads vs LinkedIn Ads for B2B: Which should you run first?
Google Ads vs LinkedIn Ads for B2B comes down to buyer intent. If they're already searching, start with Google Ads to capture that demand. If your category is newer and buyers don't know they have the problem yet, run LinkedIn Ads first to create it. Most B2B SaaS companies need both eventually, since Google captures what LinkedIn creates.
What makes ScalixAI the best Google Ads agency for B2B SaaS?
We only work with B2B SaaS accounts. ScalixAI is run by an ex-Google senior growth manager who has managed over $1B+ in ad spend, with every decision tied to pipeline. That combination of category focus, senior hands-on execution, and revenue-level reporting is what teams compare us against when they're evaluating the best Google Ads agency for B2B SaaS.
Why Your CTR Is Low
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