FinTech SaaS
The Paid Ads Agency for FinTech SaaS
Finance, risk, and IT all sign off before your product goes live. We run Google Ads, LinkedIn Ads, CRO, and CRM-wired attribution as one system, so your FinTech gets on every shortlist a CFO actually approves.
FinTech Buyers Trust Numbers, Not Promises.
A CFO wants the ROI model. A Head of Payments wants uptime. A Risk lead wants the compliance posture. We build campaigns and landing pages that give each of them the number they came looking for.
How They Search
We separate framework research from buying intent. Budget goes where real demos come from, not where students and auditors land.
Who Decides
LinkedIn campaigns targeted by title, seniority, and company size. The whole buying committee sees your name before the first sales call.
Where They Convert
Landing pages that answer security questions first. Audit timelines, integration lists, auditor network, and SOC 2 report proof.
Four Channels. One Security Pipeline System.
Google Ads
Nine years of Google's internal playbook, now running inside your account. As a Google Ads agency for B2B SaaS, we structure campaigns around real buyer intent and results back to revenue.
Product, Competitor, Problem-Based Keywords
Full-Funnel Intent Coverage
Optimised For Demo Bookings
Pipeline-Driven Optimization
From day 1, it felt like Waqas had become a part of our team. He knows his craft inside out and has helped us stand up a paid ads engine we have confidence in.
Abdullah Baig
Founder • PamHQ
LinkedIn Ads
Your next customer isn't searching yet. As a LinkedIn Ads agency for SaaS, we put your brand in front of the right titles, seniority, and companies. And we stay visible until they are ready to buy.
Built Around The Whole Buying Committee
Thought Leadership Boosting
Lead Gen And Retargeting Audiences Built For B2b Cycles
Weekly Reporting Tied Directly To Pipeline
I’ve been very pleasantly surprised by where this has landed. You guys have really elevated it so far, and I trust your judgment. I appreciate both the execution and the way you’re pushing this forward.
Matt Swulinski
Growth Advisor • Flow
CRO
A page that doesn't convert makes every click a sunk cost. We audit landing pages, forms, and user flow with Clarity session data, and hand you fixes ready to ship.
Landing Page Optimization
Scheduled Conversion Audits
A Full Message-To-Market Fit Review
Clear Fixes Your Team Can Act On
We've been through three agencies, and the first two were really bad. Scalix beats them on Google by a nontrivial amount every single month.
Nate Jones
Chief of Staff • Linq
Tracking & Attribution
You can't scale what you can't measure. We build tracking from click to closed deal, so every dollar of spend ties back to real, closed pipeline.
Client-Side Conversion Tracking
Offline CRM Conversion Imports
Cross-Channel Attribution
Revenue Level Reporting
It's been great working with you and your team!
Lauren Kroeger
Head of Growth • Serval
Real Results in Security SaaS
THE PROBLEMS WE SOLVE
You have the product. You have the compliance posture. You are still losing deals to incumbents who outspend you three to one on paid. Here are the four reasons we see most.
01 · Outspent on search
The Category Leaders Own Every High-Intent Keyword
Ramp, Brex, Stripe, and Adyen own their own comparison and pricing terms. We find the integration, use-case, and long-tail terms they never bid on.
02 · Noisy traffic
Category Searches Attract the Wrong Buyers
"Payment gateway" pulls in developers researching, students learning, and consumer shoppers all in one bucket. We filter for buyers with real budget and real intent.
03 · Blind spots
Pipeline Lives in the CRM, Not in Google Ads
Closed-won data from HubSpot or Salesforce flows back to Google and LinkedIn. Bidding learns what a signed contract looks like.
04 · Long cycles
Finance Committees Take Months to Decide
LinkedIn keeps you in front of the CFO, Head of Payments, and Risk lead across the full cycle, until the committee is ready to sign.
Strategic Audit. ExecuteFast. Compound From There.
Day 1
Free Audit & Strategy Call
We find the leaks and build a revenue projection before you spend a dollar with us.
WEEK 1
Account Overhaul
Campaigns, tracking, copy and CRO rebuilt for security buyers, then relaunched fast.
EVERY 30 DAYS
Compound Growth
Optimization cycles measured against pipeline projections, every month
“We've been through three agencies, and the first two were really bad. ScalixAI beats them on Google by a nontrivial amount every single month.”
Abdullah Baig
Founder • PamHQ
Frequently asked questions
What FinTech categories do you specialize in?
Payments, spend management, corporate cards, treasury, AP and AR automation, fraud and chargeback prevention, KYC and KYB, and embedded finance. Anywhere finance, risk, and IT all sign off on the purchase; our playbook applies.
How do you avoid wasting budget on generic FinTech keywords?
"Payment gateway" and "payment processing software" pull in developers researching, students, and enterprise buyers all in one query. We split research from buying intent using match types, negatives, and audience layers. Budget goes only to terms buyers use before evaluating vendors.
Should FinTech SaaS start with Google Ads or LinkedIn Ads?
Google Ads for buyers already comparing vendors. LinkedIn Ads for the finance committee that has not started searching yet. Enterprise FinTech usually needs both, weighted by ACV and sales cycle length. Below $25k ACV, we lead with Google. Above that, LinkedIn does the heavy lifting.
Will you work with a direct competitor of mine?
No. Category exclusivity is standard. Once we sign a FinTech client, we do not take on a direct competitor for the length of the engagement. Ask on the audit call, and we will confirm plainly.
How do you measure success when FinTech sales cycles run for six months?
Offline conversion imports from HubSpot or Salesforce feed closed-won data back to Google and LinkedIn. Bidding optimizes for signed contracts, not form fills. Weekly reports show SQLs, pipeline created, CAC by channel, and dollar-value closed deals.
Can you run competitor campaigns against Ramp, Brex, or Stripe?
What does a FinTech PPC agency cost?
A flat-fee monthly retainer. Three-month minimum, then month-to-month. As a SaaS PPC agency built for regulated B2B categories, we price against what your account actually needs. Real numbers come on the audit call.