Google Ads for B2B SaaS • Seed to Series B
The Google Insider Now Driving Your Growth
Waqas Khokhar spent nine years at Google as a Senior Growth Manager, driving millions in revenue and managing over $1B in ad spend. He built ScalixAI to give B2B SaaS and AI companies what no agency can. A Google Ads account run by someone who learned the platform from the inside, not from a certification.
$1B+ Ad revenue managed
1,000+ Clients served
20x Revenue scaled
Founder · Scalix
Nine years inside Google. Now inside every account he runs.
9 years
Inside Google
90+
Demos Booked for One Client in 3 Months
Flat fee
No % of Spend, Ever
Most Operators Are Guessing From The Outside. Waqas Built The Playbook From Within.
Most agencies patch together certifications, borrowed playbooks, and trial and error on your budget. Waqas spent nine years inside Google, learning exactly what the algorithm rewards and where the real leverage sits.
The Difference Isn’t What Waqas Does. It’s How He Thinks.
Every Intent Signal, Mapped
Waqas maps every search your buyers make, your product, competitors, brand, and hidden intent signals. Wherever demand appears, you’re there with the right answer. Nothing slips through.
Beyond Search, Into Demand Gen
Search only captures buyers already looking for you. Waqas layers in Demand Gen to reach the ones who aren't searching yet, so your growth never hits the ceiling of this month's search volume.
Targeting Locked Before A Dollar Moves
We target buyers, not browsers, from the start. Your AEs get fewer dead-end demos and more conversations with prospects worth pursuing.
Numbers We Agree On Before We Start
We agree on what success looks like before launch, measured against your real 90-day cycle. From there, you track CAC, payback, and pipeline every week.
Companies I Managed At Google
When Scaling Gets Hard, Waqas Gets Going.
High spend, multiple products, multiple geos, campaigns overlapping in ways that quietly compete with each other. This is where small structural mistakes compound into wasted budget fast, and where nine years inside Google earns its keep.
Scale With Control
We build a disciplined structure that scales without losing efficiency underneath it.
Multi-Market Growth
We keep segmentation clean, so every dollar is traceable to the product and market it came from.
No Junior Handoff
Senior operators own every account end to end. The person you hire is the person doing the work.
From No Channel to Consistent Growth in Three Months
301
conversions
+42
conversion uplift
10.3K
high-intent clicks
Your Next Growth Channel Could Start Here
From zero campaigns to millions in pipeline, we build Google Ads systems that bring in the right buyers and turn spend into revenue.
Who Scalix AI Is Built For
We’re The Right Fit If…
B2B SaaS, Seed to Series B, $500k to $20M ARR
$5k to $50k ACV, with real enterprise value
Sell to SMB / mid-market, at least one AE closing deals
Based in the US / UK / Canada / Australia
Burned money on paid before, or want to do it right the first time
This Isn't A Fit If…
You're pre-revenue
PLG-only with no sales motion
E-commerce, D2C, or an agency
ACV under $3k
You want a trial at half price
One Flat Fee, Whatever Your Ad Budget Is.
Google Ads Management
Strategy & account architecture
Campaign setup & creative direction
Weekly reporting on pipeline (CAC, payback, SQL quality)
Ongoing optimization, every day
$12,000/mo
Flat fee. No percentage of spend
Note: Add LinkedIn Ads for full demand creation → capture: $6,000–$7,000 / mo combined. You control your ad budget separately.
Note: Add LinkedIn Ads for full demand creation → capture: $6,000–$7,000 / mo combined. You control your ad budget separately.
Before you book
I already tried Google Ads, and it didn't work. Why would this be different?
Because B2B paid is a specialist game, and you almost certainly didn't have a specialist. The channel didn't fail. The targeting, messaging, or offer did. That's fixable, and the first call is built to diagnose what actually went wrong.
How fast will I see results?
B2B sales cycles run 45 to 90 days, so we agree on how to measure success before we start. You'll see leading indicators early. The compounding pipeline effect lands as the full cycle plays out.
Do you take a percentage of my ad spend?
Flat fee, always. I don't profit from inflating your budget.
Who actually runs my account?
I do. The person who sells you is the person inside the account every day, with no handoff to a junior team.
Can you handle large or complex portfolios?
Yes. High spend, multiple products, multiple geos, and overlapping campaigns are exactly where nine years inside Google pays off.
What if I want LinkedIn too?
Scalix runs the full arc. LinkedIn creates the demand; Google captures it. We can combine both as a single integrated system.