Industries
We Only Run Paid Ads for B2B SaaS and AI. This Is Where We Go Deepest.
Every category buys differently. Different keywords, different committee, different proof. Pick yours and see how we run it, and the pipeline behind the numbers.
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Pick Your Category
Each page shows how buyers in that category search, which channels we run, and the results we've shipped.
Our Four Non-Negotiables
Category changes the playbook. These four things decide whether paid ads will work at all.
B2B, not B2C
You sell to companies with a sales cycle. Not consumers with a shopping cart.
Three Months
Three-month minimum, then month-to-month. Results keep you here, not a contract.
Real budget
You can commit meaningful monthly spend, not a $2k test to see what happens.
Unit Economics That Work
LTV, gross margin, and payback period that support paid acquisition math.
One System, Tuned Per Category
The channels never change. The keywords, the titles, the pages, and the proof we lead with do.
01
Category Research
We map how buyers search, which competitors own the SERP, and what their pages promise. AI sweeps the data. A human decides what ships.
02
Channel Split
Google captures the demand that already exists. LinkedIn creates it in the committee that hasn't searched yet. Budget split by category maturity.
03
Proof and CRO
Landing pages built around the specific objection stalling deals in your category. Not templates. Not generic case studies from another vertical.
04
Pipeline Reporting
Weekly Slack update. Demos booked, pipeline created, CAC by channel. Every number tied back to a closed deal in your CRM.
Questions About Category Fit
What if my category is not listed here?
The playbook runs across most B2B SaaS and AI verticals. Book an intro call. We'll tell you inside 20 minutes whether it maps to your buyer.
Do you work with B2C or e-commerce brands?
No. We run one thing, and running it deeply is why the results look the way they do.
How is a category program different from standard account management?
Standard management ships templates and calls the variation "keywords." A category program starts from how your buyer searches, then builds. Order matters.
Will you work with a direct competitor of mine?
No. Category exclusivity is standard on every retainer. If we run Oneleet, we do not run Vanta.
How does the AI part actually work?
AI runs the volume: daily search-term sweeps, negative keyword mining, anomaly detection. A senior operator reviews the flagged items every morning and decides what ships. Human oversight is not optional.