The B2B PPC Agency Built Inside Google
Most B2B PPC agencies guess at what Google rewards. Waqas spent 9 years building it from the inside. We capture high-intent pipeline with paid search and paid social built around your revenue goals.
9+
Years of Experience at Google
$1B+
Ad Revenue Managed
40%
Lower Cost Per Lead
1,000+
Businesses Helped Grow
Demand Creation to Demand Capture
Create Demand
LinkedIn Ads put you in front of the right buyers at the right companies before they search. We target by company size, seniority, department, and title simultaneously.
Build Trust
Your ICP sees your brand 7-12 times across LinkedIn. When the pain becomes urgent enough to search, your name is already in their head.
Capture Demand
Google Ads captures every high-intent search: product keywords, competitor keywords, branded terms. 9 years inside Google means we find signals others miss
A B2B PPC Agency That Measures Pipeline, Not Just Clicks
Scalix AI is a B2B PPC agency engineered for long sales cycles, buying committees, and revenue accountability. Our B2B PPC management goes beyond click optimization, capturing high-intent demand from buyers actively searching for your solution. While LinkedIn creates demand, Google captures it. We build both sides of the system, connecting paid search to pipeline with clean conversion tracking, offline conversion imports, and full attribution from first click to closed-won.
Ex-Googler Strategy for B2B Pipeline Growth
No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course — he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.
BOOK A STRATEGY CALL
Experience
No. of Clients
Funds managed
Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Your Journey From Zero to Market Leader
Demand Capture Audit
We map your search landscape, identify high-intent buyer queries, and expose where competitors are capturing pipeline that should be yours.
Account Architecture
Campaigns structured around funnel stage, ICP, and search intent — not broad match guesswork or inflated keyword lists.
Conversion Tracking & Offline Imports
We connect Google Ads to your CRM, import offline conversions, and build attribution that reflects real pipeline, not just form fills.
Branded & Competitor Campaigns
Protect your branded search. Then go on offense with competitor campaigns targeting buyers already evaluating alternatives in-market.
Bid Strategy & CAC Management
Budget allocation tied to CAC targets and payback period with every dollar justified by pipeline contribution, not cost-per-click.
Pipeline Reporting & MQL to SQL Tracking
Monthly reporting built around pipeline velocity, MQL to SQL conversion, and revenue attribution, not vanity dashboards.
Four things no other
B2B PPC agency can say
Built for B2B Buying Cycles, Not B2C Funnels
B2B sales cycles average 84 days, while most PPC agencies measure success in 30. Our B2B PPC management accounts for multi-touch attribution, extended remarketing windows, and pipeline contribution across a full buying cycle. We don't optimize for form fills. We optimize for revenue-qualified pipeline, working backward from closed-won to build campaigns that support every stage of a complex B2B sales motion.
Google Ads Expertise That Goes Beyond Surface Level
Waqas spent 9 years at Google, inside the systems that B2B Google Ads agencies use every day. That depth means smarter Quality Score management, sharper audience layering, and bidding logic grounded in how the platform actually works. As a B2B Google Ads agency, we bring structural precision that competitors who learned from a course simply don't have access to.
Demand Capture as Part of a Bigger Paid Media System
Google Ads captures intent. LinkedIn creates it. As a full B2B paid media agency, we run both and connect them. Our clients don't choose between paid search and paid social. They use Google to capture buyers already in-market, while LinkedIn builds pipeline not yet ready to convert. This dual-channel approach compresses pipeline velocity and lowers CAC across the full funnel.
SaaS PPC Built Around Revenue, Not Traffic
As a SaaS PPC agency, we don't report on impressions. We report on qualified demos, pipeline generated, and cost per opportunity. Our B2B PPC management tracks from keyword to closed deal, including offline conversions imported into Google Ads for smarter automated bidding. Every decision is made with CAC, payback period, and MQL-to-SQL conversion rates in view.
Real results, real numbers
-1.svg)
Waqas helped FYXER drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
.png)
Waqas helped positioned Portless as a category leader in fulfillment
Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model.
READ CASE STUDY
$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
Frequently asked Questions
What does a B2B PPC agency cost?
B2B PPC management typically ranges from $2,000–$8,000/month depending on channels, scope, and ad spend volume. At Scalix AI, pricing is flat, not a percentage of ad spend. This keeps our incentives aligned with yours: we optimize for performance, not inflated budgets.
How is B2B PPC different from B2C PPC?
B2B buyers involve multiple stakeholders, longer evaluation cycles, and intent signals that differ from consumer decisions. B2B PPC management requires tighter audience targeting, deeper funnel segmentation, offline conversion tracking, and success metrics tied to pipeline, not raw lead volume. A generic eCommerce-trained agency will misread the signals.
How long does it take to see results from B2B PPC?
Initial data gathering takes 30–60 days. Meaningful pipeline contribution typically surfaces between 60–90 days, which is aligned with average B2B sales cycles. We set expectations around pipeline velocity from day one, not inflated 30-day promises that collapse under longer deal timelines.
Should we run Google Ads or LinkedIn Ads first?
Google captures active search intent; buyers who are already evaluating a solution. LinkedIn creates demand with buyers not yet searching. For most B2B companies, Google first captures existing demand; LinkedIn then scales it. We help you sequence and connect both channels based on your current pipeline stage.
How do you track pipeline impact when sales cycles are 60–90 days?
We import offline conversions from your CRM back into Google Ads, giving the algorithm accurate revenue signals. Combined with UTM tracking, multi-touch attribution, and monthly pipeline-tied reporting, we connect ad spend to closed revenue, even across 90-day sales cycles and multi-stakeholder deals.