The B2B LinkedIn Ads Agency That Builds Pipeline, Not Vanity Metrics
As a B2B LinkedIn Ads agency built for long sales cycles, we put you in front of buying committees, creating demand before intent, and converting it into a qualified pipeline when it matters most.
9+
Years of Experience at Google
$1B+
Ad Revenue Managed
40%
Lower Cost Per Lead
1,000+
Businesses Helped Grow
Demand Creation to Demand Capture
Create Demand
LinkedIn Ads put you in front of the right buyers at the right companies before they search. We target by company size, seniority, department, and title simultaneously.
Build Trust
Your ICP sees your brand 7-12 times across LinkedIn. When the pain becomes urgent enough to search, your name is already in their head.
Capture Demand
Google Ads captures every high-intent search: product keywords, competitor keywords, branded terms. 9 years inside Google means we find signals others miss
A LinkedIn Advertising Agency Built for B2B Buying Reality
Most B2B buyers aren’t in-market — only ~5% of target accounts are actively evaluating solutions. The other 95% remain unreachable through bottom-of-funnel ads and lead gen forms. Most LinkedIn agencies ignore this, focusing on lead gen campaigns, reporting CPL, and calling it demand generation, resulting in low-converting leads. Scalix AI takes a different approach: LinkedIn ads management built for the full buying committee, creating demand among the 95% while capturing the 5%, turning LinkedIn into a true pipeline channel.
Ex-Googler Strategy for B2B Pipeline Growth
No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course — he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.
BOOK A STRATEGY CALL
Experience
No. of Clients
Funds managed
Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Your Journey From Zero to Market Leader
Demand Capture Audit
We map your search landscape, identify high-intent buyer queries, and expose where competitors are capturing pipeline that should be yours.
Account Architecture
Campaigns structured around funnel stage, ICP, and search intent — not broad match guesswork or inflated keyword lists.
Conversion Tracking & Offline Imports
We connect Google Ads to your CRM, import offline conversions, and build attribution that reflects real pipeline, not just form fills.
Branded & Competitor Campaigns
Protect your branded search. Then go on offense with competitor campaigns targeting buyers already evaluating alternatives in-market.
Bid Strategy & CAC Management
Budget allocation tied to CAC targets and payback period with every dollar justified by pipeline contribution, not cost-per-click.
Pipeline Reporting & MQL to SQL Tracking
Monthly reporting built around pipeline velocity, MQL to SQL conversion, and revenue attribution, not vanity dashboards.
Four things no other
B2B PPC agency can say
Built for B2B Buying Cycles, Not B2C Conversion Funnels
LinkedIn advertising agency work that converts requires understanding that B2B deals don't close in a week. Buying committees involve six to ten stakeholders. Evaluation cycles run 60–90 days minimum. We build LinkedIn campaigns structured for this reality — multi-touch, multi-stakeholder, and optimized for pipeline velocity rather than cost-per-click efficiency.
Demand Creation as a Core Discipline
Most LinkedIn ads services focus entirely on the 5% of buyers in active evaluation. We focus on creating demand among the 95% who aren't ready yet. Through account-based sponsored content, thought leadership ads, and firmographic audience building, we shape how your target accounts perceive the category — so when buying intent appears, it's already pointed at you.
ABM Strategy, Not Just Campaign Management
Account-based marketing isn't just a targeting approach. It's a GTM strategy that requires alignment between marketing, sales, and the revenue data in your CRM. Our LinkedIn ads management connects campaign activity to account-level intelligence — so your sales team knows which accounts are warming up before they reach out, and your ad spend concentrates on the accounts most likely to close.
Lead Gen Forms Done Correctly — Or Not at All
Lead gen forms are the most misused feature in LinkedIn advertising. Most agencies run them for every campaign and optimize toward form fill volume. We use them strategically and only at the right funnel stage, with the right offer, for the right audience. If lead gen forms are the right tool for your campaign objective, we'll run them precisely. If they're not, we'll tell you before we waste your budget.
Real results, real numbers
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Waqas helped FYXER drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
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Waqas helped positioned Portless as a category leader in fulfillment
Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model.
READ CASE STUDY
$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
Frequently asked Questions
How much does a LinkedIn Ads agency cost for B2B SaaS?
LinkedIn ads agency pricing for B2B SaaS typically ranges from $3,000 to $8,000 per month for management fees, separate from ad spend. Scalix AI charges a monthly management fee on a flexible, month-to-month basis, with no annual commitment required. The right budget depends on your target account list size, deal size, and sales cycle length. We'll give you a realistic budget recommendation in your free audit before you spend anything.
What's the minimum LinkedIn Ads budget that actually works for B2B?
For B2B SaaS, the minimum LinkedIn Ads budget that generates meaningful pipeline data is typically $5,000–$8,000 per month in ad spend. Below that threshold, you don't get enough impressions against a focused buying committee to draw statistically meaningful conclusions or build audience momentum. We recommend starting with a defined target account list and a minimum 90-day runway so the algorithm has time to learn and campaigns have time to influence buying cycles.
How is LinkedIn Ads different from Google Ads for B2B SaaS?
Google Ads captures demand that already exists: buyers actively searching for a solution. LinkedIn Ads creates demand among buyers who aren't yet searching. For B2B SaaS, Google Ads works best at the bottom of the funnel, while LinkedIn Ads works best for building awareness and pipeline with your target buying committee before they enter active evaluation. The two channels are complementary, not competing. Many Scalix AI clients run both together for full-funnel coverage.
How long until LinkedIn Ads generates pipeline for B2B?
For B2B SaaS with a 60–90 day sales cycle, LinkedIn Ads typically begins influencing qualified pipeline within 60–90 days of launch, with an earlier signal visible through engagement metrics, matched audience growth, and MQL volume around weeks 4–6. The first 30 days are primarily structural: audience building, creative testing, and algorithm learning. Patience in the first quarter consistently delivers compounding results in the second.
Do you only run lead gen forms or full-funnel campaigns?
We run full-funnel campaigns. Lead gen forms are one tactic at one stage of the funnel, appropriate for mid-to-bottom-funnel prospects who've engaged with your content or visited your site. For cold audiences and top-of-funnel demand creation, we use sponsored content, single-image ads, and video ads designed to build awareness and intent before asking for any action. The mix depends entirely on your funnel maturity and where pipeline is currently breaking down.