Cybersecurity & Compliance

The Paid Ads Agency for Security & Compliance SaaS

Every CISO shortlists three vendors before the first demo. We get your compliance SaaS on that shortlist, using Google Ads, LinkedIn Ads, CRO, and attribution wired straight into your CRM.

Security Buyers Don't Click Ads. They Build Shortlists.

A CISO, a CTO, and a compliance lead rarely agree on a vendor in one meeting. Standard B2B PPC chases form fills from anyone. We build around the committee that actually signs the contract.

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How They Search

We separate framework research from buying intent. Budget goes where real demos come from, not where students and auditors land.

2

Who Decides

LinkedIn campaigns targeted by title, seniority, and company size. The whole buying committee sees your name before the first sales call.

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Where They Convert

Landing pages that answer security questions first. Audit timelines, integration lists, auditor network, and SOC 2 report proof.

Four Channels. One Security Pipeline System.

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Google Ads

Nine years of Google's internal playbook, now running inside your account. As a Google Ads agency for B2B SaaS, we structure campaigns around real buyer intent and results back to revenue.

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Product, Competitor, Problem-Based Keywords

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Full-Funnel Intent Coverage

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Optimised For Demo Bookings 

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Pipeline-Driven Optimization

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From day 1, it felt like Waqas had become a part of our team. He knows his craft inside out and has helped us stand up a paid ads engine we have confidence in.

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Abdullah Baig

Founder • PamHQ

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LinkedIn Ads

Your next customer isn't searching yet. As a LinkedIn Ads agency for SaaS, we put your brand in front of the right titles, seniority, and companies. And we stay visible until they are ready to buy. 

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Built Around The Whole Buying Committee

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Thought Leadership Boosting 

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Lead Gen And Retargeting Audiences Built For B2b Cycles

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Weekly Reporting Tied Directly To Pipeline

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I’ve been very pleasantly surprised by where this has landed. You guys have really elevated it so far, and I trust your judgment. I appreciate both the execution and the way you’re pushing this forward.

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Matt Swulinski

Growth Advisor • Flow

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CRO

A page that doesn't convert makes every click a sunk cost. We audit landing pages, forms, and user flow with Clarity session data, and hand you fixes ready to ship.

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Landing Page Optimization

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Scheduled Conversion Audits

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A Full Message-To-Market Fit Review

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Clear Fixes Your Team Can Act On

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We've been through three agencies, and the first two were really bad. Scalix beats them on Google by a nontrivial amount every single month.

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Nate Jones

Chief of Staff • Linq

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Tracking & Attribution

You can't scale what you can't measure. We build tracking from click to closed deal, so every dollar of spend ties back to real, closed pipeline. 

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Client-Side Conversion Tracking

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Offline CRM Conversion Imports

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Cross-Channel Attribution

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Revenue Level Reporting 

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It's been great working with you and your team!

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Lauren Kroeger

Head of Growth • Serval

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The Problems We Solve

You have the product. You have the sales team. You are still invisible when a CISO builds a shortlist. Here are the four reasons we see most.

01 · Outspent on search

The Category Leaders Own Every High-Intent Keyword

We find the competitor, integration, and long-tail terms Vanta, Drata, and Secureframe never bid on.

02 · Noisy traffic

Framework Searches Attract the Wrong People

Students, auditors, and job seekers click SOC 2 ads too. We filter them out so budget goes only to buyers with real intent.

03 · Blind spots

Pipeline Lives in the CRM, Not in Google Ads

Closed-won data from HubSpot or Salesforce flows back to Google and LinkedIn. Bidding learns what a real customer looks like, not what a form fill looks like.

04 · Long cycles

Committees Take Months to Decide

LinkedIn keeps you in front of every stakeholder for the full cycle, until the committee is ready to buy.

Strategic Audit. Execute Fast. Compound From There.

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Free Audit & Strategy Call

We find the leaks and build a revenue projection before you spend a dollar with us.

WEEK 1

Account Overhaul

Campaigns, tracking, copy and CRO rebuilt for security buyers, then relaunched fast.

EVERY 30 DAYS

Compound Growth

Optimization cycles measured against pipeline projections, every month

“We've been through three agencies, and the first two were really bad. ScalixAI beats them on Google by a nontrivial amount every single month.”

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Abdullah Baig

Founder • PamHQ

Frequently asked questions

Do you have experience marketing cybersecurity and compliance software?

Yes. Oneleet is our named case study. We have run paid ads for SOC 2 compliance software, HIPAA compliance software, ISO 27001 compliance software, and GRC software, across both category leaders and challengers.

How do you stop SOC 2 keywords from wasting budget?

"SOC 2" alone attracts students, auditors, and job seekers. We bid on SOC 2 software, SOC 2 compliance software, and SOC 2 automation where buyers land, and filter out SOC 2 checklist, SOC 2 certification, and most of SOC 2 audit with negatives and audience layers.

Should security SaaS start with Google Ads or LinkedIn Ads?

Google Ads for SaaS captures buyers already searching for a vendor. LinkedIn Ads for SaaS reaches the committee that has not started searching yet. Most compliance SaaS needs both, weighted by ACV and sales cycle length.

Will you work with a direct competitor of mine?

No. Category exclusivity is standard. Once we sign a compliance software or GRC platform client, we do not take on a direct competitor for the length of the engagement. Ask on the audit call, and we will confirm plainly.

How do you measure success when sales cycles run for months?

Offline conversion tracking from HubSpot, Google Ads, or Salesforce feeds closed-won data back to bidding. Weekly reports show SQLs, pipeline created, CAC by channel, and dollar-value closed deals.

Can you run competitor campaigns against Vanta or Drata?

Yes. Vanta alternative, Drata alternative, and Vanta vs Drata are among the highest-intent terms in the space, some running at $279 CPC. We build comparison ads and landing pages within Google's trademark rules.

What does a cybersecurity PPC agency cost?

A Flat-fee monthly retainer. Three-month minimum, then month-to-month. As a SaaS PPC agency built for B2B compliance software, we price against what your account actually needs. Real numbers come on the audit call.

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