Strategic Google Ads Management for B2B SaaS
We help SaaS and AI teams fix underperforming campaigns and build reliable growth systems. From targeting to tracking, we align Google Ads with revenue, not just traffic.
9+
Years of Experience at Google
$1B+
Ad Revenue Managed
40%
Lower Cost Per Lead
1,000+
Businesses Helped Grow
Demand Creation to Demand Capture
Create Demand
LinkedIn Ads put you in front of the right buyers at the right companies before they search. We target by company size, seniority, department, and title simultaneously.
Build Trust
Your ICP sees your brand 7-12 times across LinkedIn. When the pain becomes urgent enough to search, your name is already in their head.
Capture Demand
Google Ads captures every high-intent search: product keywords, competitor keywords, branded terms. 9 years inside Google means we find signals others miss
A Performance-Focused Agency Helping B2B SaaS Companies Scale
Scalix AI is a SaaS Google Ads agency built to turn your ad spend into reliable revenue. Our Google Ads management for B2B SaaS combines precise targeting, disciplined campaign structure, and clear performance tracking. We cut wasted spend, improve lead quality, and focus on driving real sales, not just clicks. Every dollar is managed with growth and accountability at the core.
Ex-Googler Strategy for B2B Pipeline Growth
No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course — he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.
BOOK A STRATEGY CALL
Experience
No. of Clients
Funds managed
Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Your Journey From Zero to Market Leader
Demand Capture Audit
We map your search landscape, identify high-intent buyer queries, and expose where competitors are capturing pipeline that should be yours.
Account Architecture
Campaigns structured around funnel stage, ICP, and search intent — not broad match guesswork or inflated keyword lists.
Conversion Tracking & Offline Imports
We connect Google Ads to your CRM, import offline conversions, and build attribution that reflects real pipeline, not just form fills.
Branded & Competitor Campaigns
Protect your branded search. Then go on offense with competitor campaigns targeting buyers already evaluating alternatives in-market.
Bid Strategy & CAC Management
Budget allocation tied to CAC targets and payback period with every dollar justified by pipeline contribution, not cost-per-click.
Pipeline Reporting & MQL to SQL Tracking
Monthly reporting built around pipeline velocity, MQL to SQL conversion, and revenue attribution, not vanity dashboards.
Four things no other
B2B PPC agency can say
Built Specifically for SaaS Growth
Scalix AI is a SaaS Google Ads agency built around the realities of SaaS growth — subscription models, trial funnels, demos, and complex buying committees. We don’t apply generic eCommerce tactics to B2B software. Our campaigns are structured to support pipeline generation, not just traffic. From high-intent search to bottom-of-funnel retargeting, everything is aligned with revenue and long-term scalability.
Performance Over Vanity Metrics
As a performance-focused agency helping B2B SaaS companies, we measure success by revenue impact, not click volume. Every campaign is managed around qualified pipeline, cost efficiency, and measurable ROI. Our google ads management for B2B SaaS prioritizes buyer intent, landing page alignment, and conversion quality to ensure your budget drives real business outcomes.
Structured for Long Sales Cycles
Many SaaS deals don’t close in a week. Our long sales cycle Google Ads strategy accounts for multiple touchpoints, remarketing layers, and extended evaluation periods. We build campaigns that nurture prospects from first search to final decision, supporting multi-step funnels and CRM integration. This ensures paid acquisition contributes meaningfully to pipeline over time.
Proven Systems, Real Results
As a SaaS Google Ads agency with proven results, our process is built on tested frameworks and measurable benchmarks. We audit, structure, optimize, and scale with discipline. Growth doesn’t happen through guesswork — it happens through clean tracking, structured execution, and controlled scaling once performance validates expansion.
Real results, real numbers
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Waqas helped FYXER drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
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Waqas helped positioned Portless as a category leader in fulfillment
Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model.
READ CASE STUDY
$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
Frequently asked Questions
What does a Google Ads management agency actually do for SaaS companies?
At Scalix AI, we build and manage Google Ads systems designed to generate qualified pipeline, not just traffic. That includes campaign architecture, intent-based keyword strategy, conversion tracking, bid optimization, and ongoing performance refinement aligned with revenue goals.
How quickly can I see results from Google Ads management services?
You’ll see early performance data within weeks. Meaningful improvements in lead quality and cost efficiency typically emerge within 60–90 days as campaigns are optimized and scaled responsibly.
How much should SaaS companies budget for Google advertising?
Budget depends on your sales cycle, deal size, and competition. Most SaaS companies start with enough spend to collect statistically meaningful data, then increase budget once profitability and CAC targets are validated.
What makes Google Ads management for SaaS different from other industries?
SaaS requires alignment with longer sales cycles, demo funnels, and multi-touch journeys. We structure campaigns to support trial acquisition, enterprise evaluation, and pipeline contribution, not one-click purchases.
Should I hire a Google Ads agency or manage campaigns in-house?
If your team lacks deep Google Ads expertise or time for disciplined optimization, an agency accelerates results. We bring tested frameworks, performance accountability, and structured scaling without internal trial and error.