Strategic LinkedIn Ads Management for B2B SaaS
We help seed-funded SaaS companies turn LinkedIn into a predictable pipeline machine, from first campaign to market leader, building a scalable acquisition channel that consistently delivers qualified leads, stronger deal flow, and measurable growth.
9+
Years of Experience at Google
$1B+
Ad Revenue Managed
40%
Lower Cost Per Lead
1,000+
Businesses Helped Grow
Demand Creation to Demand Capture
Create Demand
LinkedIn Ads put you in front of the right buyers at the right companies before they search. We target by company size, seniority, department, and title simultaneously.
Build Trust
Your ICP sees your brand 7-12 times across LinkedIn. When the pain becomes urgent enough to search, your name is already in their head.
Capture Demand
Google Ads captures every high-intent search: product keywords, competitor keywords, branded terms. 9 years inside Google means we find signals others miss
A Performance-Focused LinkedIn Ads Agency Helping B2B SaaS Companies Scale
Most LinkedIn ads agencies burn through your budget running generic awareness campaigns that look great in dashboards but deliver zero pipeline. Scalix AI is different. We build LinkedIn ad strategies engineered for one thing: qualified demos and signups for B2B SaaS companies at the seed and Series A stage. Every dollar is tied to a measurable business outcome, not vanity impressions.
Ex-Googler Strategy for B2B Pipeline Growth
No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course — he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.
BOOK A STRATEGY CALL
Experience
No. of Clients
Funds managed
Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Your Journey From Zero to Market Leader
Demand Capture Audit
We map your search landscape, identify high-intent buyer queries, and expose where competitors are capturing pipeline that should be yours.
Account Architecture
Campaigns structured around funnel stage, ICP, and search intent — not broad match guesswork or inflated keyword lists.
Conversion Tracking & Offline Imports
We connect Google Ads to your CRM, import offline conversions, and build attribution that reflects real pipeline, not just form fills.
Branded & Competitor Campaigns
Protect your branded search. Then go on offense with competitor campaigns targeting buyers already evaluating alternatives in-market.
Bid Strategy & CAC Management
Budget allocation tied to CAC targets and payback period with every dollar justified by pipeline contribution, not cost-per-click.
Pipeline Reporting & MQL to SQL Tracking
Monthly reporting built around pipeline velocity, MQL to SQL conversion, and revenue attribution, not vanity dashboards.
Four things no other
B2B PPC agency can say
LinkedIn Campaign Strategy & Setup
Full campaign architecture built around your ICP, buyer journey, and revenue goals, mapping each stage from awareness to conversion, structuring campaigns for clarity and scalability, aligning offers with user intent, and ensuring every component works cohesively to guide prospects from first touch to qualified pipeline, not just surface-level engagement or isolated clicks.
Audience Research & Targeting
Custom audience building using firmographic, technographic, and behavioral data, identifying high-value segments, narrowing in on decision-makers, and layering targeting parameters to eliminate wasted spend, while continuously refining audience quality based on performance insights to ensure your campaigns consistently reach prospects with real buying intent.
Ad Creative & Copy Development
Scroll-stopping creatives and conversion-focused copy for every LinkedIn ad format, designed to capture attention in crowded feeds, communicate your value proposition with precision, and drive meaningful action, while maintaining consistency with your brand voice so every interaction builds trust and moves prospects closer to a buying decision.
A/B Testing & Optimization
Continuous testing of audiences, creatives, bids, and placements to maximize ROI, running structured experiments across key variables, identifying performance patterns, and iterating based on real data, so campaigns evolve over time, reduce inefficiencies, and consistently improve lead quality, cost efficiency, and overall pipeline contribution.
Real results, real numbers
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Waqas helped FYXER drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
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Waqas helped positioned Portless as a category leader in fulfillment
Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model.
READ CASE STUDY
$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
Frequently asked Questions
How much should I spend on LinkedIn Ads as a seed-stage SaaS company?
We typically recommend starting with $5K–$15K/month for seed-stage SaaS companies. This gives us enough budget to run statistically significant tests and find your winning audiences. We'll work with you to determine the right starting budget based on your CAC targets and growth goals.
How is Scalix different from other LinkedIn ads agencies?
We work exclusively with B2B SaaS companies. That specialization means we already understand your sales cycles, buyer personas, and the metrics that matter. We don't optimize for vanity metrics — we optimize for pipeline and revenue.
How long until I see results from LinkedIn Ads?
Most clients see initial qualified leads within the first 2–3 weeks. Meaningful pipeline impact typically comes within 60–90 days as we optimize targeting, creative, and funnel conversion points. LinkedIn has longer sales cycles than Google Ads, so we set expectations accordingly.
Do you only manage LinkedIn Ads, or other platforms too?
We manage both LinkedIn Ads and Google Ads for B2B SaaS companies. In fact, the combination of both platforms is where we see the strongest results — Google captures high-intent search demand while LinkedIn builds awareness and nurtures decision-makers.
What LinkedIn ad formats do you use?
We deploy the full range — Sponsored Content (single image, carousel, video), Lead Gen Forms, Conversation Ads, and Document Ads. The format mix depends on your funnel stage and objectives. We don't default to one format; we test and let the data decide.