Download the Full Case Study
Get the complete breakdown — including the account architecture, conversion tracking setup, and the month-by-month results data.
Thank you for downloading
Oops! Something went wrong while submitting the form.
Unlocking Google Ads From Scratch — 301 Conversions in 3 Months
Oneleet had never run Google Ads before. The compliance space is one of the most competitive on the platform — dominated by Vanta, Drata, and Secureframe with massive budgets. We built their entire Google Ads channel from zero: architecture, tracking, targeting, and creative. In under 3 months, we drove 301 conversions across 4 campaigns with consistently increasing conversion volume — proving Google as a scalable, high-intent acquisition channel for Oneleet.
301
Total conversions
+42
Conversion uplift
10.3K
High-intent clicks
Background
When Oneleet came to us, Google Ads was a completely untapped channel — they had never run a single campaign. The compliance SaaS space is hyper-competitive on Google, with well-funded incumbents like Vanta and Drata dominating auction share with large budgets and established Quality Scores. Oneleet had strong product-market fit and a $33M Series A behind them, but needed a strategic partner to break into the Google channel efficiently and build pipeline without burning budget on unqualified clicks.
About
Oneleet is the #1 compliance platform for fast-growing SaaS companies — helping them achieve SOC 2, ISO 27001, HIPAA, GDPR, and 10+ other frameworks faster than legacy tools like Vanta or Drata. Unlike traditional compliance platforms that rely on checkbox security theater, Oneleet bakes real security into every audit. Trusted by 1,000+ teams, Oneleet integrates with 50+ tools including GitHub, AWS, Google Cloud, Slack, and Okta. The platform supports startups through enterprise, and is rated 4.9/5 by its customers.
Challenges
- Google Ads channel completely untapped — zero campaign history, no Quality Score, no conversion data for Google's algorithm to learn from.
- Hyper-competitive space — Vanta, Drata, and Secureframe dominate the SERPs with large budgets, making CPCs expensive and entry difficult.
- Low pipeline from digital channels — Oneleet had strong word-of-mouth but no scalable inbound demand generation engine through paid search.
Approach
- Built the account from scratch — campaign architecture, ad groups, keyword strategy, bidding, and tracking all set up from zero with no prior history.
- Competitor displacement targeting — built dedicated campaigns targeting searches for Vanta, Drata, and Secureframe to capture high-intent buyers already in-market.
- ICP keyword strategy — mapped keyword clusters to Oneleet's buyer personas (startup CTOs, security leads, compliance-driven SaaS founders) across all frameworks.
- Full conversion tracking setup — implemented end-to-end tracking from click to demo booked, giving Google's algorithm clean, accurate signals from day one.
- Differentiated ad creative — wrote copy that positioned Oneleet against legacy tools: faster, more personal, no compliance theater, 4.9/5 rated.
- Rapid iteration loop — ran continuous A/B tests on headlines, landing pages, and bid strategies; scaled budget behind the 2 top-performing campaigns driving 38 of the 42 conversion uplift.
Impact
Starting from zero in one of Google Ads' most competitive verticals, Oneleet was able to:
- Establish Google Ads as a proven, scalable acquisition channel — generating 301 conversions in under 3 months from a standing start.
- Break into the SERPs against well-funded incumbents — competing directly with Vanta and Drata without overspending or burning budget.
- Build a repeatable demand generation engine — 3 out of 4 campaigns now consistently growing, with a clear playbook to scale further.
By building Oneleet's Google Ads channel the right way from day one — clean tracking, smart targeting, and relentless creative testing — we turned a completely untapped channel into a core pillar of their growth strategy.
Explore More Case Studies
