LinkedIn Business Manager is the account-level hub where you organize and control access to every ad account, Page, and team member connected to your company on LinkedIn. It's sometimes called a LinkedIn business account. Business Manager controls who has access to what. Campaign Manager, a separate tool, is where the campaigns themselves get built.
Business Manager manages three things from one place: which ad accounts belong to your company, which Pages your team can post from or advertise for, and which people or outside agencies have access to either, and at what permission level. It sits above your individual ad accounts rather than replacing them.
[table]
| LinkedIn Business Manager | LinkedIn Campaign Manager
Scope | Company-wide, across all ad accounts and Pages | One ad account at a time
Main job | Manage access and permissions | Build, run, and report on campaigns
Who uses it | Whoever controls company-level access, often an admin or marketing lead | Whoever runs the day-to-day campaigns
[/table]
Go to linkedin.com/business and claim your organization first. Add your existing ad accounts and Pages next, then invite team members and assign each one a role scoped to what they actually need access to, not full admin by default.
Business Manager runs on two separate levels of access.
Company-level access controls who can see and manage Business Manager itself, adding or removing ad accounts, Pages, and other people.
Asset-level access is scoped to one specific ad account or Page, using the same roles covered under Campaign Manager: full account management, campaign-level management, creative only, or view only.
One person can hold asset-level access to one ad account without ever having company-level access to Business Manager as a whole.
Business Manager lets you add an agency as a partner without handing over full admin rights to your account. You grant the agency access to specific ad accounts or Pages at whatever permission level you choose, and you can revoke it the same way, without touching anything else connected to your company.
This also lets you share Matched Audiences across linked accounts, useful if you run ads from more than one ad account under the same company.
These are two different things. A Company Page is your public LinkedIn presence, the page people follow and see posts from. Business Manager is the private, internal hub that controls who can manage that Page and who can advertise on its behalf. You can run a Company Page without ever setting up Business Manager, but you need Business Manager once more than one person or one agency needs access to your ad accounts.
Giving every team member Admin access instead of a role scoped to their actual job is the most common setup mistake. It causes a real problem later: if you switch agencies, an agency that still holds Admin access can keep control of your ad accounts and Pages after the relationship ends. Set up Business Manager before bringing on an outside agency, not after, so access can be granted and revoked cleanly.
It's the hub that controls access to your ad accounts, Pages, and team members across your whole company, separate from the campaigns themselves.
Business Manager controls who has access to your accounts and Pages. Campaign Manager is where the actual campaigns get built, targeted, and reported on, inside one ad account at a time.
Go to linkedin.com/business, claim your organization, add your ad accounts and Pages, then invite your team with roles scoped to what each person needs.
Inside Business Manager, go to the People section, add someone by email and assign either company-level or asset-level access, or remove someone the same way, which revokes their access immediately.
A Company Page is your public presence on LinkedIn. Business Manager is the private hub that controls who can manage that Page and advertise on its behalf.
An agency uses its own Business Manager and gets added as a partner to each client's ad accounts and Pages, rather than all clients sitting inside one shared Business Manager.
LinkedIn Campaign Manager is where campaigns get built once your account access is set up here.
ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization. Our data-centric, AI-powered approach ensures you know exactly which campaigns are working, why they’re working, and what to do next to outpace your competitors.ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization.
Most clients see performance stabilize by month three. Google Ads isn’t a slot machine—it takes time to compound.
No. We work month-to-month. All we ask is that you give us three months to prove the results.
While Google Ads is our entry point, we also support LinkedIn Ads, Reddit, and X campaigns when needed.
The CRO audit covers your landing pages, CTAs, forms, and overall user flow. We’ll flag what’s holding back conversions and recommend fixes. If changes require design or dev resources, we’ll hand over clear action steps for your team, so you know exactly what to adjust.
As an ex-Googler, I know which recommendations are useful, and which are just there to hit Google’s internal targets. We’ll filter their advice for you, implementing only what actually helps us hit revenue goals.
Weekly reports show spend, conversions, CPL/CPA, and how we’re tracking against projections. “Good” means campaigns are meeting efficiency targets. “Scalable” means we can push budget and expect the same or better efficiency without breaking ROI.