LinkedIn Campaign Manager is LinkedIn's advertising platform for building, targeting, and reporting on ad campaigns. It's also called LinkedIn Ads Manager or LinkedIn Ad Manager; all three names point to the same tool. Every LinkedIn ad gets created, budgeted, and measured here, the same role Google Ads plays for search campaigns.
LinkedIn Campaign Manager runs the full lifecycle of a LinkedIn ad in one dashboard. You build the audience, pick an objective and ad format, set a budget and bid, launch the campaign, and pull performance reports without leaving the platform. LinkedIn advertising in general works this way, one tool covering setup through reporting, rather than separate tools for each step.
LinkedIn Campaign Manager groups every objective into three funnel stages.
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Funnel stage | Objectives
Awareness | Brand awareness
Consideration | Website visits, engagement, video views
Conversion | Lead generation, website conversions, job applicants
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Pick the objective that matches what you actually want measured, not just what you want to happen. A lead generation objective optimizes delivery toward people likely to submit a form. A website visits objective optimizes toward clicks, not submissions, and will show worse form conversion even with identical creative.
Every account is organized into three levels.
[table]
Level | What it controls
Campaign Group | Groups related campaigns under one umbrella, useful for organizing by product line, region, or quarter.
Campaign | Sets the objective, audience, budget, schedule, and bid strategy for that campaign.
Ad | The individual creative running inside a campaign. You can run several ad variations per campaign.
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Go to linkedin.com/campaignmanager while logged into your personal LinkedIn profile. You need to be added as a user on an existing ad account, or create a new one, which requires admin rights on a LinkedIn Page.
Campaign Manager itself is free to use. You only pay for ad spend, based on the bid and budget you set at the campaign level. There's no software fee or subscription for the platform itself.
New accounts often run every campaign inside a single campaign group with no naming convention. Once more than three or four campaigns are live, this makes budget tracking and reporting slow, since there's no way to filter by product line or quarter at a glance. Set up separate campaign groups and a naming convention before launching your first campaign, not after ten campaigns are already running together.
It's LinkedIn's ad platform, the only place you can build, launch, and report on a LinkedIn ad. You need it to run any paid campaign on LinkedIn; there's no alternative interface for it.
Go to linkedin.com/campaignmanager and log in with your personal LinkedIn profile. You need an assigned role on an ad account before you can see any campaign data.
Nothing for the platform itself. You pay only for the ad spend on the campaigns you run inside it, set at whatever bid and budget you choose.
Go to Account Settings inside the ad account, then Manage Access. Add the person by name or email and assign a role: full account management, campaign-level management, creative-only access, or view-only access to reports.
Sponsored Content, Message Ads, Conversation Ads, Text Ads, and Dynamic Ads all launch from Campaign Manager, and each one attaches to whichever objective you've chosen.
The reporting dashboard breaks results down by campaign, ad, and demographic at no extra cost, showing clicks, spend, cost per result, and conversions against whatever objective the campaign was built around.
LinkedIn Business Manager controls who has access to your ad accounts. LinkedIn Ad Library lets you see what ads are currently running, including your own.
ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization. Our data-centric, AI-powered approach ensures you know exactly which campaigns are working, why they’re working, and what to do next to outpace your competitors.ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization.
Most clients see performance stabilize by month three. Google Ads isn’t a slot machine—it takes time to compound.
No. We work month-to-month. All we ask is that you give us three months to prove the results.
While Google Ads is our entry point, we also support LinkedIn Ads, Reddit, and X campaigns when needed.
The CRO audit covers your landing pages, CTAs, forms, and overall user flow. We’ll flag what’s holding back conversions and recommend fixes. If changes require design or dev resources, we’ll hand over clear action steps for your team, so you know exactly what to adjust.
As an ex-Googler, I know which recommendations are useful, and which are just there to hit Google’s internal targets. We’ll filter their advice for you, implementing only what actually helps us hit revenue goals.
Weekly reports show spend, conversions, CPL/CPA, and how we’re tracking against projections. “Good” means campaigns are meeting efficiency targets. “Scalable” means we can push budget and expect the same or better efficiency without breaking ROI.