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Key takeaways
Both agencies are competent at running paid media. The difference is in the model, not the quality of execution.
Disruptive Advertising uses a percentage-of-spend or hybrid retainer model, typically 10 to 20% of ad spend with a minimum floor.
ScalixAI uses flat monthly retainers, making it predictable for B2B SaaS companies regardless of how much ad spend scales.
Disruptive is a broad multi-channel agency across many verticals. ScalixAI is B2B SaaS only, running Google Ads and LinkedIn Ads.
The right pick depends on whether you want multi-channel breadth or a specialist accountable to pipeline with no long-term lock-in.
Buyers comparing ScalixAI vs. Disruptive Advertising usually have one question they can't get a straight answer to:
What does each actually cost, and what do you get for the money?
Disruptive Advertising doesn't publish pricing on its website. Its model is often based on a percentage of ad spend rather than a flat fee, which can make costs harder to forecast.
ScalixAI takes a different approach. It offers flat pricing, works exclusively with SaaS companies, and gives clients access to senior operators with no lock-in.
So while both manage Google Ads, they're built for very different buyers.
This comparison provides you with the numbers, explains both pricing models, and breaks down what each agency offers.
One thing is for certain. Both agencies run paid media well. They’re simply built for different buyers.
The Short Version: Who Each Is For
Disruptive Advertising is a large, full-service agency serving multiple industries across Google, Microsoft, Meta, CRO, and lifecycle marketing. Its pricing is typically 10–20% of ad spend, with monthly fees starting around $4,000 and going up to $12,000+ depending on account size. ScalixAI is a senior, B2B SaaS-only paid media agency focused on Google Ads and LinkedIn Ads. Pricing is flat at $6,000–$12,000 per month, with pipeline attribution built in and no long-term lock-in. See Scalix pricing. Choose Disruptive for broad, multi-channel marketing across industries. Choose ScalixAI for senior SaaS specialists focused on turning paid media into measurable pipeline.
What Disruptive Advertising Costs
Disruptive Advertising doesn't publish exact pricing, which is standard for agencies at their size. Based on industry benchmarks and multiple third-party sources, here's what B2B SaaS buyers can generally expect in 2026.
The Pricing Model.
Disruptive typically uses a percentage-of-spend model or a hybrid structure combining a base retainer with a percentage tied to ad spend.
The Reported Ranges:
- Base management fees start around $4,000 to $6,000 per month for smaller accounts spending $10,000 to $25,000 monthly on ads.
- Percentage-of-spend pricing typically ranges from 10–20% of monthly ad spend, with a minimum monthly fee.
- Setup and onboarding fees typically add $1,000 to $3,000 to the engagement.
What This Means For Your Budget:
As ad spend rises, so do the management fees.
- For advertisers spending $30,000 per month at a 15% rate, management fees run around $4,500 per month.
- Mid-market retainers commonly reach $6,000 to $12,000+ per month.
- Enterprise engagements can exceed $25,000 per month.
- Bundled services (CRO, email, creative) can exceed the total monthly cost of $15,000 to $25,000.
Contract Terms:
Multi-month contracts of three to six months are standard. Some clients report being asked to commit to six months upfront before seeing meaningful campaign maturity.
What you get:
- Paid search management (Google Ads, Microsoft Ads)
- Paid social management (Meta, LinkedIn, TikTok depending on scope)
- Landing page design and CRO testing
- Email and SMS lifecycle marketing
- Creative production for ads
- Google Premier Partner status and platform relationships
- Dedicated account manager plus specialist team
Disruptive is a legitimate multi-channel agency with strong reviews (Clutch 4.8/5 across 371+ reviews). The main structural consideration for a B2B SaaS buyer is the percentage-of-spend incentive. As your ad budget scales, so does what you pay Disruptive, whether or not the incremental work justifies it.
That's a reasonable model for accounts that need broad multi-channel coverage. It's a less suitable fit for teams wanting predictable flat pricing tied to pipeline outcomes rather than ad spend volume.
What ScalixAI Costs
ScalixAI has flat pricing that stays fixed regardless of how much ad spend scales.
The Pricing Model:
- Flat monthly retainer. Management fees do not change when your ad budget increases.
- Media spend is billed separately, directly to your own Google and LinkedIn accounts.
ScalixAI Pricing:
- Google Ads Search: $6,000/mo
- Google Ads Full Stack: $10,000/mo (most popular)
- Google Ads Full Funnel: $12,000/mo
- LinkedIn Ads Demand: $6,000/mo
- LinkedIn Ads Full Funnel: $12,000/mo
- Thought Leadership Ads (add-on): $1,000/mo
All plans have a 3-month minimum followed by month-to-month. No onboarding fees. No annual lock-in. See the full pricing page for details.
Contract Terms:
All plans require a 3-month minimum commitment to give the account sufficient time to mature and for performance data to become representative.
After the initial 3 months, plans continue month-to-month with no cancellation fees, annual commitment, or onboarding fees.
What You Get:
- Google Ads across Search, Performance Max, YouTube, Demand Gen, and Display
- LinkedIn Ads for Lead Gen, retargeting, and Thought Leadership Ads boosting
- Offline conversion tracking wired into HubSpot or Salesforce
- RevOps alignment to connect ad activity with leads, opportunities, pipeline, and revenue
- Weekly pipeline, CAC, and revenue reporting
- Fibbler implementation for full-funnel, cross-channel attribution
- CRO analysis using Microsoft Clarity data
- Landing page copy recommendations
- Senior operator running the account
- Direct access to the founder on strategy calls
What This Means For Your Budget
A percentage-of-spend model financially rewards agencies for pushing budgets higher, whether or not the incremental spend produces incremental pipeline. Flat pricing removes that dynamic. ScalixAI earns the same fee whether your ad budget is $25,000 or $250,000 per month. The incentive is aligned with driving pipeline efficiency, not spend volume.
Cost & What's Included, Side by Side
Pricing & Contract Snapshot
[table]
Item | Disruptive Advertising | ScalixAI
Pricing model | Percentage of ad spend (10-20%) + base retainer, or hybrid | Flat monthly retainer
Typical monthly cost | $4,000 to $12,000+/mo | $6,000 to $12,000/mo (pricing)
Onboarding fee | $1,000 to $3,000 (reported) | None
Minimum term | 3 to 6 months | 3 months, then month-to-month
Public pricing? | No | Yes
Fee behavior as ad spend rises | Increases proportionally to spend | Stays flat
[/table]
What You Get (Inclusions)
[table]
Capability | Disruptive Advertising | ScalixAI
Google Ads | Yes | Yes
LinkedIn Ads | Yes | Yes
Meta / Microsoft Ads | Yes | No
Paid social breadth | Broad (Meta, TikTok, LinkedIn, others) | LinkedIn only
CRO | Yes (billed separately or bundled) | Included with Google Ads plans
Landing page / creative production | Yes (billed separately or bundled) | Copy recommendations included; production not included
Email / SMS lifecycle | Yes | No
Attribution to pipeline (CRM integrated) | Available on request | Standard, day one
Reporting cadence | Standard cadence, varies by tier | Weekly Slack reporting standard
[/table]
Disruptive covers more channels and offers more bundled services compared to ScalixAI. However, ScalixAI goes deeper on Google and LinkedIn specifically for B2B SaaS. Pricing looks different for both. Disruptive scales with your ad budget; ScalixAI stays flat. Also, Disruptive treats pipeline attribution as an available add-on; ScalixAI builds it in from day one.
Team Model: Who Actually Runs Your Account
Team model is where the two agencies differ most operationally.
Disruptive operates a traditional agency team structure. Senior strategists lead sales conversations, while account managers and specialist teams handle day-to-day work. Clutch reviewers often praise the team for feeling like “an extension of their marketing team” and highlight the quality of its account managers. Other Clutch reviewers have flagged trade-offs, including reported patterns around account manager turnover, junior execution after the senior sale, and campaign optimization plateaus after the initial ramp period.
ScalixAI operates a senior-only model with no junior account managers layered in. The person who runs your account daily is the same senior operator who does strategy work. Weekly reporting comes through a dedicated Slack channel with a 4-hour response SLA on Full Funnel plans. Direct access to Waqas on strategy calls is standard, not gated by account tier.
The difference comes down to focus. Disruptive offers scale across many channels and teams. ScalixAI takes a more focused approach, working exclusively with B2B SaaS companies across Google and LinkedIn Ads, with senior operators handling execution. For SaaS companies that want deep specialization and senior-level execution rather than a large agency structure, ScalixAI is the better fit.
Which Fits a B2B SaaS Best
[table]
You want... | Best fit
Multi-channel coverage across Meta, TikTok, Google, Microsoft, LinkedIn | Disruptive Advertising
Creative production, landing pages, and email/SMS bundled | Disruptive Advertising
Multi-vertical agency experience (ecommerce, legal, dental, B2B) | Disruptive Advertising
B2B SaaS-only specialization | ScalixAI
Pipeline and CAC reporting as the default framework | ScalixAI
Direct senior access without an account manager layer | ScalixAI
Flat predictable fee that doesn't scale with ad spend | ScalixAI
No long-term lock-in, month-to-month after minimum | ScalixAI
Enterprise-scale multi-channel program with dedicated team | Disruptive Advertising
Google Ads and LinkedIn Ads run as one connected pipeline system | ScalixAI
[/table]
The decision usually comes down to specialization and pricing model. If B2B SaaS is one of many verticals for a multi-channel program, Disruptive is a legitimate choice. If B2B SaaS is the whole business and pipeline is the metric that matters, a specialist model with flat pricing is a cleaner fit.
For a broader view of Google Ads agency pricing across the market, our full Google Ads agency pricing analysis covers the structural differences between percentage-of-spend and flat-fee models.
Our case studies show what the specialist model looks like in practice.
Pros & Cons
[table]
Agency | Pros | Cons
Disruptive Advertising | Multi-channel coverage across Google, Meta, Microsoft, and paid social. Strong Clutch reviews (4.8/5 across 371+ reviews). Google Premier Partner. Broad creative and lifecycle services. Experience across multiple industries. | Percentage-of-spend pricing can make costs increase as ad budgets grow. Typically requires a 3-6 month commitment. Not SaaS-exclusive, so teams and expertise span multiple industries.
ScalixAI | Flat pricing keeps costs predictable as ad spend grows. B2B SaaS-only focus with a senior operator running the account. Pipeline attribution built in from day one. Month-to-month after the 3-month minimum, with no long-term lock-in. Ex-Google senior growth expertise leading strategy. | Focused on Google and LinkedIn rather than offering a broad multi-channel mix. Smaller, specialized team built for focused B2B SaaS accounts. Landing page and creative production are not included in the retainer.
[/table]
The Bottom Line
Both agencies run paid media well. The difference is the model.
Choose Disruptive if you need broad, multi-channel marketing and a larger agency structure.
Choose ScalixAI if you’re a B2B SaaS company looking for focused expertise, senior execution, predictable pricing, and clear visibility into pipeline.
The right choice depends on what you actually need.
